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Presenting & Persuasion
PS-10L2
IVPresenting & Persuasionchecked 91 days ago13 min read

Persuasion in Writing: Email, Proposal, Application

You'll walk away with

One real persuasive message rebuilt on the structure, with a before/after and a single clear ask

Before thisPS-09 The Mechanics of Persuasion: Evidence, Credibility, Pre-empting Objections
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Finish the lesson. Make the thing.

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  1. 01The reader is busy, skimming, and one click from gone
  2. 02Lead with the point (bottom line up front)
  3. 03Make it about them (WIIFM)
  4. 04Make it scannable
  5. 05One clear call to action
  6. 06The three formats
  7. 07Then edit — the part that does the work
  8. 08What this means for you
  9. 40′Exercise, with a verifiable output
  10. ▶The video and audio versions
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Got the output?

One real persuasive message rebuilt on the structure, with a before/after and a single clear ask

Mark it when you've got the output in hand.
PATH · JOB READY 7/7PATH · WORKING FOR YOURSELF 5/6
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