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Presenting & Persuasion
PS-09L3
IVPresenting & Persuasionchecked 92 days ago18 min read

The Mechanics of Persuasion: Evidence, Credibility, Pre-empting Objections

You'll walk away with

An argument map for a real position: claim, evidence, the strongest objection, and your answer

Before thisPS-01 The Skeleton of a Talk: Message → Structure → Slides, In That Order
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  1. 01Being right is not persuasive
  2. 02Mechanism 1 — The three levers (and the surprising ranking)
  3. 03Mechanism 2 — Ethos: earning the right to be heard
  4. 04Mechanism 3 — Pre-empting the objection (the highest-value move)
  5. 05Mechanism 4 — Structure that persuades
  6. 06The line: persuasion vs manipulation
  7. 07What this means for you
  8. 08Try it: build an argument map (45 min)
  9. ✓Check yourself — the quiz
  10. ▶The video and audio versions
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An argument map for a real position: claim, evidence, the strongest objection, and your answer

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