Career & Work
CR-02L1
VIIICareer & Workchecked 92 days ago12 min read
LinkedIn: Building Findability, Not a Profile
You'll walk away with
A live LinkedIn profile built to be found, with a headline, About section and three real connections
If it looks different⚠️ Version note: LinkedIn moves its buttons and renames sections regularly. This lesson describes what each part is for, so you can find it whatever it's currently called. Last checked: 24 July 2026.
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- 01Nobody reads your profile. They search, and you appear or you don't.
- 02Decide what you want to be found for (5 min)
- 03The headline: your most valuable 120 characters (8 min)
- 04The three things that most affect whether you appear (10 min)
- 05The About section: written for a skim, seeded with keywords (10 min)
- 06Fill it out enough to rank, then stop (8 min)
- 07The habit that keeps it working (5 min)
- 08Six common mistakes
- 45′Exercise, with a verifiable output
- ▶The video and audio versions
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Got the output?
A live LinkedIn profile built to be found, with a headline, About section and three real connections
Mark it when you've got the output in hand.